Privacy Policy

This Privacy Policy explains how Lifepurification Ltd (“we”, “us”, “our”) processes personal data when you visit lifepurification.world or use our services. We comply with the UK General Data Protection Regulation (UK GDPR) as retained in UK law, the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR) 2003.

1. Data controller

Lifepurification Ltd
Registered office: 17 The Old High St, Folkestone CT20 1RL, United Kingdom
Email: service@lifepurification.world
Phone: +44 1303 243366

2. Data we collect

Information you provide

• Contact form: name, email address, message content, and GDPR consent record.
• Account registration: name, email, billing details when you purchase a programme.
• Communications: correspondence you send us by email or phone.

Information collected automatically

• Technical data: IP address, browser type, device type, operating system.
• Usage data: pages visited, time spent, referral source (only with cookie consent).
• Cookie preferences stored in your browser localStorage.

3. Legal bases for processing

• Contract: to deliver programmes and respond to enquiries you initiate.
• Consent: for analytics and marketing cookies, and optional communications.
• Legitimate interests: to maintain site security, prevent fraud, and improve our services.
• Legal obligation: to comply with tax, accounting, and regulatory requirements.

4. How we use your data

We use personal data to operate our website, provide workout programmes, process payments, respond to enquiries, send service-related notices, analyse site performance (with consent), and fulfil legal obligations.

5. Data retention

• Contact enquiries: up to 24 months after resolution, unless a longer period is required by law.
• Account and billing records: up to 7 years for tax and accounting purposes.
• Analytics data: up to 26 months, anonymised where possible.
• Cookie consent records: up to 12 months, then refreshed on your next visit.

6. Data sharing

We do not sell personal data. We may share data with:

• Hosting and infrastructure providers (EU/UK data centres).
• Payment processors for subscription billing.
• Email service providers for transactional messages.
• Analytics providers (only when you consent to analytics cookies).
• Authorities when required by applicable law.

All processors are bound by data processing agreements consistent with UK GDPR requirements.

7. International transfers

Where data is transferred outside the UK or EEA, we ensure appropriate safeguards such as Standard Contractual Clauses or adequacy decisions are in place.

8. Security measures

We implement technical and organisational measures including HTTPS encryption, access controls, regular security reviews, and staff training on data protection. No method of transmission over the internet is completely secure; we encourage strong passwords and prompt reporting of suspected breaches.

9. Your rights

Under UK GDPR you have the right to:

• Access the personal data we hold about you.
• Rectify inaccurate or incomplete data.
• Erase data in certain circumstances ("right to be forgotten").
• Restrict or object to processing in certain circumstances.
• Data portability for data processed by automated means based on consent or contract.
• Withdraw consent at any time (without affecting prior lawful processing).
• Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

To exercise your rights, contact us at service@lifepurification.world. We respond within one month.

11. Automated decision-making

We do not use automated decision-making or profiling that produces legal or similarly significant effects on you.

12. Children's privacy

Our services are intended for individuals aged 16 and over. We do not knowingly collect data from children under 16. If you believe we have collected such data, please contact us for prompt deletion.

13. Changes to this policy

We may update this Privacy Policy periodically. Material changes will be posted on this page with a revised date. Continued use of our services after changes constitutes acceptance of the updated policy.